Music Television: Modern Phenomenon or Passing Fad? Essay -- Media Mus

Music Television Modern Phenomenon or Passing Fad? Dr. Pittons Comments This student was asked in this essay to write about the causes of a modern phenomena. In active prose, she did an excellent job both of detailing the popularity of music television in todays fiat and offering a variety of creative and innovative reasons for this effect. MTV promotes a romanticized teen lifestyle, reflecting the images of famous artists that differ with the realities of the Generation X lifestyle. While some view the displace as illustrated radio or an entertainment network for viewers pleasure, others more accurately consider it as an advertising enterprise that endorses products and promotes attitudes (ONeil 12). Whether or not MTV critics delay with these messages that, the network sends out, it has become a huge franchise generating large profits and great popularity. MTVs entertainment, commercialism, and messages satisfy and influence many types of viewers, giving us, the viewing audience, a better understanding of the immense popularity of Music Television (MTV). As the entertainment mogul, MTV jumpstarted careers and dictated nearly every move in pop-culture. Its children range from Madonna to Britney Spears. With 1988s Yo MTV Raps, it brought hip-hop into the mainstream with 1992s The Real World, it laid the groundwork for reality television. By the mid-80s, as group of competitors enticed MTVs young audience, the network reinvented itself. The anchor in 1987 was the pop-trivia understand Remote Control. Even with all the shows that have stemmed out of MTV, their music videos are still a major priority. Commercialism is as showing as well much regard for pro... ...ie Allen says, MTV made us look at the sound of music (83). Works Cited Allen, Bonnie. The 1980s. Essence Dec. 1989 82-84 Daspin, Eileen. Davis Horowitz I Want My MTV Management Review Oct.1985 19-20. Denisoff, R. Serge. interior MTV. New Brunswick Tran saction Publishers, 1989. Dupler, Steven. New MTV Prez No Big Changes Planned At Channel. Billboard 27 May 1989 55. Hamerlinck, John. MTV and Morality. The Humanist Jan./Feb. 1995 43. Hedegaard, Erik. New MTV Channel Aims For Older Audience. bankroll Stone 11 Oct. 1984 38. Newman, Melinda. MTV Spreads The News. Billboard 18 Feb. 1989 55. ---. MTV Taking A Harder Look At Vids? Billboard 18 Nov. 1989 1. Smith, Glenn. MTV Parlors. Popular in Taiwan. Billboard 16Sep. 1989 63. Viacom Buys MTV. Fortune 30 Sep. 198510-11.